How to Compose a Job Posting
A well-written job posting is your first contact with potential candidates. It’s the first chance for your company to show your values and culture in a way that is appealing to the eye. A well-written job advertisement can draw attention to the position and the company, leading to higher quality applications and interviews.
A good job description will include important information about the hiring process from beginning to end. This will ensure that both you and the applicants are on the same page with regards to what to expect. This can also stop drop-offs, ghosting and a more fair and efficient hiring process.
Use a simple, straightforward language that is easily understood by all kinds of audiences. Avoid jargon and cliches, which can confuse or repel potential applicants. It is also crucial to use job ads as an opportunity to promote and support your diversity initiatives, so ensure that the language used does not restrict any group of people.
Additionally, don’t forget to mention your top advantages and perks in your job announcements. Include any benefits that your company offers such as free lunches, or an office with a great view, in your job description. These could be enough to convince someone to choose you over a competitor. It’s also beneficial to mention any volunteer opportunities or involvement in the community that your company takes part in since this is something potential employees consider when deciding which firm to apply to.